Why you need an SSL certificate

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Submitted by xmxh15 on Mon, 09/26/2011 - 20:43.

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have always been suspicious when it comes to buying online. Horror

stories of customers who have had their credit card numbers and

other personal information stolen have been around almost as long

as e-commerce has. Although it's relatively safe to shop online

these days, the fears are not unfounded. So it's no surprise that

customers want additional assurance that the vendor they're

ordering from is legitimate. These days, with so many hackers and

phishers out there, authentication is more important than ever.

Customers have grown savvy, and many will not buy from a website

unless they are sure they can be trusted; to do this, sites

purchase an SSL certificate.
SSL certificates verify the site's validity each time the page is

loaded. Customers have begun to look for the "https" p

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green address bar, and the padlock icon in order to be certain

they are dealing with a secure site page. Nowadays, you run the

risk of losing a good percentage of customers if you don't assure

them their personal information is secure and encrypted, and if

they don't see these signs at the top of the page, they will

leave. If they do stay and start to fill out personal information,

browsers can issue a warning that they are on an unsecured website

- and if anything will scare them away, then this will do it.
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Obtaining a certificate does not cost a lot of money, but it does

require that your company passes a rigorous inspection. The

certificate authority will run a check and authenticate the

requesting party's identity, existence, and domain registration.

Additionally, they might try to find out more about your company

and your company's reputation. Remember, a security certificate

means that the third party company is authenticating you and

verifying that you are a reputable company to do business with; it

will assure customers that you are professional and secure.

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When it comes down to it, if you have an e-commerce website, you

should have a SSL certificate from a trusted third party company,

such as GoDaddy or Verisign. Infigra e-commerce can help you with

all your e-commerce needs, including taking the necessary steps to

obtain a security certificate.

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